The importance of moral standards in marketing: ethical values.
In this video, Fountain’s very own in-house marketing manager, David Cooper, talks about the crucial nature of practising and acting on ethical values in marketing.
Netflix’s The Great Hack and The Social Dilemma – whilst entertaining – tarnish the marketing industry as a data-eating, immoral-strategy focused monster. Whilst this is true of a handful of companies who practice underhand tactics such as fake news and poor targeting, most marketers are actually now focussed on ethical values such as putting the company and consumers first ahead of salary or profit goals.
Fountain Partnership is a global, outcomes-focused digital marketing agency helping businesses grow online.Fountain Partnership is a global, outcomes-focused digital marketing agency helping businesses grow online.