It’s 2021, and Podcasting is bigger than ever, but many businesses remain unsure if it's right for them. Are you one of them? You wouldn’t be alone in this thinking!
A podcast can present businesses with a fantastic opportunity to share their expert insights, experiences and valuable insights with their audience – it’s not a content channel for sales pitches, we’ll cover why this is within the session.
Content / Takeaway
Attendees will leave with an understanding of the opportunities podcasting could present to their business. In this session, we’ll share top tips for creating content & getting your podcast heard whilst ensuring you stay true to your brand.
This session has been developed to help those thinking of starting a podcast but has been unsure of the steps they need to take, or perhaps it’s something you’ve discussed within your team but hasn’t been able to identify your USP. This 60-minute Masterclass will give you the fundamentals for getting the ball rolling & begin distributing your content.
The session will follow a structure of:
- What is Podcasting (what is it, and who’s doing it?)
- Podcasting Potential (what could it do for your business?)
- SocialB Podcast Learnings (what we’ve learnt from producing our own)
- Podcast Dos & Don’ts (it’s not a sales pitch, here’s why!)
- Content Ideas (what can businesses talk about / share?)
- Distribution (getting your podcast heard)