We are all proud of what we do, and hence want to tell everybody at every opportunity! Hence all too often websites focus on that very point – they become all about us. However the fact is that prospects don’t care about us, all they really want to know is what’s in it for them. How can you solve their problem or satisfy their needs?
Which means you need content that is all about them, their hopes and fears, addressing the questions they want to ask – everything to get them to engage and help them over the line. True whether you are in the B2B or B2C marketplace.
Kate White of Front Page Media is a professional copywriter with bags of experience in writing digital content that works. In her great podcast, aimed squarely at the small business market, she shares her experiences and top tips for writing content to grab attention!