Released: May 29, 2020

Ever feel like you are just making blogs because you know you should? Ever wonder if people love them but never actually do anything afterwards? Blogs are an amazing content asset and when used in the right ways can draw people to your website, build trust with your brand and influence them to purchase. Knowing the purpose or desired end result of your blog is crucial to understanding its performance. Plus measurement shows you what to tweak and test, as well as what to keep doing.

This podcast came from a webinar I delivered in May 2020. As it was so well received we thought we'd share it as podcast.

In this action-packed podcast you will learn

How to establish your blog objective How to pick the right title Writing to convert Measurement at its best Tracking performance – reporting for you and your boss

Enjoy!