If you’re looking to win new business in 2021, you’ve got to start experimenting with new ways of managing your business and attracting customers.
Ever heard the saying, “if you do what you’ve always done, you’ll get what you’ve always got?”
It’s a popular saying, so it’s likely you have. And it’s a popular saying because it tends to be true!
So, looking to win new business in 2021 will mean that you have to step out of your comfort zone (more on that later!). Bear with the discomfort because the business results are likely to be well worth it.
To help you get started, here are five of my favourite business-winning strategies for 2021.
Being creative doesn’t just mean being a whiz with words, or a master of design. It’s all about ideas.
Something as simple as changing up your daily routine can inspire new ways of thinking… helping you to come up with fresh, creative ideas for your business.
For example, if you sit in the same chair, at the same desk, every single day, why not do some work standing up, do some regular exercise or take a walk in the fresh air?
Doing things a little bit differently will give your brain a ‘nudge’, helping to open up new patterns of thought.
(Don’t forget to record your great ideas when you have them, or they’ll disappear. I keep a notebook with me at all times… or if I’m driving, I voice-call my answerphone and leave myself a message!)
Micro and side-hustle business owners like you have a huge advantage over the big boys.
You’ve got much more opportunity to connect with your customers on a personal level, so don’t waste it!
Make your customers feel warm and special by engaging with them regularly. You could send email newsletters, ask them to complete quick surveys, or work on creating tantalising VIP-only offers that keep your best customers coming back.
Oh, and if you’re not already using social media to help engage your customers, you need to start.
Especially since 74% of people rely on social networks to guide their purchase decisions, and 80% trust online reviews as much as a personal recommendation.
Did you know I spent most of Christmas tinkering around with my website?
Not because I was bored, but because I wanted it to do some of the hard work for me in 2021!
Whenever you choose to do it, spending a few hours implementing simple systems and processes can help you save time AND win new business in future.
Examples include setting up email automations that mean you don’t have to respond personally to every message that comes in.
You could also use free systems like Calendly to automate calendar bookings… so people can arrange their own appointments with you.
(For example, you can easily book a complimentary, half-hour Breakthrough session with me by clicking here!)
Did you know that there’s a genuine link between passion and profit?
It’s called planning!
And the great news is that you don’t have to do much of it to get results (my One Page Business Plan is a good example of this.)
So, dust off your original business plan and see what’s changed. Haven’t got one? Start work on it today.
And don’t forget to make a plan for important customer-attracting strategies like social media activity and marketing. These need time, thought, and care, because a few posts every now and again just won’t hack it.
You knew this was coming… it’s time to push those boundaries!
We’ve all got a personal sticking point in business. That ‘thing’ you don’t do because you’re scared or you don’t know how, like going Live or starting that podcast.
But now, you’re finally going to learn that thing, and you’re going to use it to win new business!
Whatever it is, remember that your first time is likely to be your worst time. Accept that you probably won’t be perfect on your first go, but you’ll also learn from it…
…so your second time won’t be as bad, your third time even better than that, and by your fourth or fifth time, people might even mistake you for a pro!